Create a brand you're proud of​

So, in a nutshell, no. Analyse the metrics on your current platforms and focus on the platforms that provide the highest return so that you don’t waste valuable resources. Determine where your customers are spending their time E.g. through onboarding or reviewing surveys to determine how they discovered you, and one platform is likely being used more than another. Understand your target market and the platforms they use. Determine the type of content you want to share and which platform you have more experience with.

Upselling is a strategy for selling a superior model of a product or the same product with value-add features that increase the product’s value. While selling products that are similar to those that a customer already owns (or is considering purchasing) is known as a Cross-selling strategy. The products are generally from different product categories, but they are complementary. When we combine Upselling and Cross-selling, we have a selling technique known as bundling. You bundle the main product and other additional products for a higher cost than the individual products are sold for. These strategies are more popular with eCommerce websites.

Yes! Publish relevant, authoritative content, then identify and target specific keyword phrases, repeating them several times throughout the page. The most important factor influencing search engine rankings is content. A content-rich, authoritative, unbiased webpage assists visitors in learning more about what they are interested in, which is likely to be shared more, improving your SEO.

Let’s be honest. Scaling your brand is difficult. There is no surefire formula for immediate success; it takes time and effort, but these tips can help your business grow.

1. Focus on social media, engage with more prospective consumers, and assist them in finding your business more easily so that they are more likely to share it. Engage your audience, making them feel more connected to your brand, and build trust.
2. Conduct routine competitor analysis.
3. Be adaptable, respond to market changes, and take an agile approach to develop your product and brand, to help you grow faster. Examine current trends for opportunities to join a movement when it makes sense.
4. Concentrate on the customer experience because their perceptions can make or break your company brand. Making your current and potential customers happy with their experience is essential for rapid growth.
5. Build an email list and do email marketing.
6. Establish a customer loyalty programme.
7. Form strategic partnerships or collaborations to broaden your reach and gain access to new markets or audiences.
8. Build a sales funnel.
9. Make use of a customer management system.
10. Webinars are another way to market products or services.